Businesses and brands can benefit greatly from social media. Almost all company and consumer marketers agree that social media is essential for creating and maintaining your brand. Consequently, it's crucial to put some thought and planning into your social media strategy to make sure you get the most value from it.
Did You Know?
There are 4.70 billion social media users around the world in July 2022, equating to 59% of the total global population.
80% of consumers are more likely to evaluate solutions from the brands they follow on social channels.
More than 40% of digital consumers use social networks to research new brands or products
Positives of Your Brand Being on Social Media
According to Global Web Index, more than 40% of digital consumers use social networks to research new brands or products. This creates an opportunity for your brand or company to shine and have a strong first impression if done properly.
Social media platforms can be a great place to build a community of your consumers that encourages trust in your brand leading to long-term customers and future referrals.
Negatives of Your Brand Being on Social Media
Negative impacts of social media mainly comes from the risk of bad reviews turning away the interest of potential customers. Many studies show that reviews on popular social media websites like Facebook or Google are taken with the same seriousness as the recommendation of a friend.
That's It's important to pay attention to your reviews and reputation on social media at all times to make sure that you're doing everything you can to represent your brand in an accurate way.
How can we use social media to strengthen our marketing strategies?
The best thing you can do is focus on the platform(s) you use best. You don’t need to be on every channel, and It’s better to choose one and do it right (Just make sure Google is always included.)
Focus on communicating and engaging with your followers. 10 followers who interact with your business is better than 1,000 followers who don't interact with your business.
Post frequently, but only as often as you are able to provide value. Quantity is great for visibility, but quality is needed for retention and growth.
Need help building a social media strategy of your own?
Learn from what these social media statistics are showing us and develop a social media marketing strategy that is built to last,
Social media is a great tool to increase your online presence, but as more brands jump on the bandwagon it will become harder to compete. Be sure to not only use social media as a branding tool but also to effectively stand out and keep customers engaged and interested.
You got this! And if you don't, reach out and we would love to help.