5 Digital Marketing Trends During 2022
There’s all kinds of new and exciting developments in the digital marketing world that will impact and innovate upon the way we communicate with our audience. We’ve broken down some of our favorite trends we've noticed so far from 2022.
1. Short, DIY videos
Tik Tok has dramatically shifted social media away from status updates and curated photo grids in favor of short video posts. It didn’t take long for other platforms to jump on the bandwagon, with Instagram (and now Facebook) launching their Reels feature, and Youtube leaning further into ‘shorts’ as their own version.
The great thing about these short videos is that everyone has the ability to put together a quick video through their phone and these app platforms alone. The best part is, this short engaging video content is candid, behind-the-scenes, real stories and have a more unpolished look are what younger consumers want.
2. Audience-focused content
Everyday social media users face a heavy stream of ads, campaigns and news that flood their feeds, and to say it’s saturated would be an understatement. Every other post seems to be soliciting a brand, product or account that we didn't ask for.
At this point, what people want is content created solely for them that doesn't come off as salesy, rather something for them to engage and connect with. Because at the end of the day, isn't social media supposed to be, you know, social?
3. Content segmentation
Segmentation has been around for a while, and it’s common practice to have segmentations of forms of communications like e-newsletters, news and updates, or offers and promotions. Nowadays brands are finding effective ways to uniquely utilize each segment, rather than copy-pasting the same content across all mediums and hoping for a good result.
This means creating strategies for each platform that all have their own purpose, and finding how best to service your audience on each platform rather than in general across all your digital marketing.
4. Artificial intelligence in digital marketing
In recent years, advancements in Artificial intelligence have led to more intuitive report making, organization, task scheduling, and various other tasks involved in the marketing process.
Now, AI is even stepping into creative categories with applications that can help you do things like write original copy, automatically correct grammar, produce content ideas and so much more! Though this is only the beginning, it marks an exciting time in technology to see where AI can take marketing and advertising next.
5. Conversational marketing and quality interactions
Brands have been communicating with their customers for years, so conversational marketing isn’t anything new. But with the rise of social media and chatbots, this kind of marketing is growing even more accessible and becoming a go-to for plenty of companies to engage with their audience.
This not only boosts your brand’s relatability, but also provides a positive and fulfilling experience for the customer. It’s a tricky space, so make sure you know exactly what your customer expects and what their needs are so that conversation doesn’t derail or be unhelpful. That being said, if done correctly this can be a huge factor for building brand loyalty and trust between you and your community!