Online customer reviews are a great avenue for grabbing consumer’s attention and increasing sales. Whether your business sells services or products, here's why you need a review collection strategy.
Analyzing reviews left by your customers helps your company understand overall customer satisfaction, as they can provide your business with feedback regarding what your customers truly want.
Reviews also appear to be the most prominent ranking factor in local search. It helps businesses rank well, even if they have low quality link profiles and SEO.
Positive online business reviews are worth a great deal and can offer your business benefits that a simple marketing campaign can’ t. In a nutshell, they are like mini–marketing campaigns that keep working long after the online review has been posted.
Online reviews from customers have created a new field in marketing and communication that bridges the gap between traditional word-of-mouth and a viral form of feedback that can influence consumer’s opinion.
Having a strong review collecting strategy is one of the best things you can do for your business, and the sooner you start, the better!