Marketing year-round will ensure your brand is always flourishing. And while you might think it makes sense for seasonal businesses to only do seasonal advertising, we'd suggest you reconsider.
Marketing Isn't seasonal.
If you wanted to get in shape and stay healthy, would it make sense to work out part of the year and take the rest off? Nope.
When it comes to marketing and building a business, the same applies.
The only way to maintain a brand image and keep your business top-of-mind amongst your clients is by consistently promoting yourself all throughout the year.
Preparation Is key.
To be prepared is half the victory.
If you've been developing a marketing strategy over time, constantly tweaking and improving it, why would you slow down the momentum? To continue working on your promotion is to always stay prepared and never have to create a new plan.
I don't know about you, but i'd much rather continuously improve on a plan instead of making up a new one every year!
(What's that thing Einstein said about compound interest?)
Attention Is the name of the game!
Lastly, marketing yourself maintains valuable consumer attention.
This attention is what's going to generate leads, encourage repeat customers, and help to spread word of mouth for your business.
Though attention may be tough to earn, its much easier to keep. So once you've got your communities attention- you better keep it! Consistently marketing and staying on their mind is the best way to ensure this.
If you lose their attention: you lose their business.