Here's Why Your Business Needs a Landing Page.
To put it simply, Landing Pages lead customers to a specific product, service, or offer and encourage them to take action.
The purpose of a Landing Page is similar to a direct marketing letter- highly targeted and focused on one specific outcome. A well-designed landing page can impress new visitors and turn them into leads by demonstrating the valuable content/services/products your company can deliver.
While platforms like social media, search engines and email help keep you top-of-mind, your landing page is ultimately the next step of your funnel towards a new conversion.
Since they are tied to something specific, your landing pages have a better chance of capturing attention for a longer period of time rather than your company homepage with links that could take them in a number of different directions.
Building an effective landing page is less about flashiness and more about getting the consumer what they’re after as quickly as possible. Think of it like an express line to your product/services for the people who are already interested.
The shorter and more convenient you make the customer journey, the sooner both you and your customers can reap the benefits!