3 Reasons You Need To Add Humor To Your Marketing

Updated: Nov 5

Humor is one of the most effective ways to engage your audience and keep them coming back for more. If your company's advertising focuses on making people laugh and feel good, it's highly likely you'll be earning them as customers for the long-run.


So with that in mind, here are 3 great reasons you need to incorporate humor into your marketing efforts.



1. Funny marketing is memorable

The truth is, if you want to be memorable, you need to be funny. You gotta make ‘em laugh!


The Superbowl proves year after year the advertisements that make you laugh the most are the same ones you'll run and tell friends and family about or even share on the internet.


Now not only is your advertisement highly memorable, it's also spreading like wildfire through word-of-mouth just because people want to make others laugh too.


If you want to make them remember, make them laugh!



2. Humor creates an emotional connection with your audience

Making someone laugh is a great way to connect with them emotionally. It puts them at ease, relaxes their guard and makes them happy. Same goes for your audience and customers!


It is far easier to build trust amongst your customer base if you are able to cultivate emotional connections with them first. So focus on emotional connections, and customer loyalty will follow!



3. Laughing makes everybody feel better

We can all agree that laughing makes us feel better. Regardless of where it comes from, humor is something that puts a smile on our faces and immediately elevates our mood.


Laughter can reduce stress, lower blood pressure AND improve alertness, creativity and memory. What’s not to love about that?


People naturally gravitate toward those things that make them feel better, and the world could always use some good news and humor.



Examples of companies great at comedic advertising:

1. Liquid Death



2. Old Spice



3. Innocent Drinks